Jamshed Trading Corporation — JTC — was established in 2002 with a focus on dairy imports and exports. Over the years, JTC developed deep expertise in the dairy supply chain: understanding sourcing, product quality standards, cold chain logistics, and the demands of the food trade in Pakistan.
What started as a trading operation grew into something more deliberate. With years of handling dairy products at a commercial scale, JTC identified a consistent gap in Pakistan’s food service market — a reliable, professionally managed, locally available cheese brand that food service operators could actually depend on.
That gap became Allana.
Allana was created as JTC’s dedicated cheese brand — designed specifically for the food service and FMCG trade in Pakistan. The brand focuses entirely on cheese, which means every product decision, every formulation, and every packaging format is made with one customer in mind: the professional kitchen.
Pakistan’s food service industry has grown rapidly. Pizza shops, burger outlets, cloud kitchens, hotel food and beverage operations, and catering businesses have all scaled up significantly over the past decade. Yet access to consistently performing, trade-friendly cheese has remained a challenge for many operators — particularly outside of the premium import segment.
Allana sits in that space. Local availability. Trade pricing. Food service packaging. Consistent product quality backed by proper dairy knowledge